HIGHER EDUCATION
TRAINING
CONSULTING

International Business & Geopolitics

Humility Soul searching Commitment Discipline Excellence Curiosity

In international business, the competitor is not always the most dangerous adversary — our own certainties often are.

At MAGELLAN DNA, speaking & lecturing come first: sharp, embodied, a little undisciplined, intelligent enough to connect a client, a culture, a port, a negotiation, and the small geopolitical tremor that suddenly changes the tone and the whole score.

Training follows naturally — not to polish tired habits, but to give back to professionals what routine quickly wears away: discernment, subtlety, clarity.

Because in international business, you don’t just pay for your mistakes — you mostly pay for what you had mistaken, quite elegantly, for experience.

Serious Games — Real Case INCOTERMS ICC® Paris 2020: 2013, The Sinking of the MOL Comfort off the Coast of Singapore

Jun 3, 2026

How a playful approach and role-playing games are revolutionising export training and preparing professionals for the challenges of international business — even on the driest of topics. – You’ve all seen “Stranger Things”. I was the age of the main characters in the…

Lyon – Paris – London

MAGELLAN DNA deploys its expertise across three complementary and fully integrated activities: higher education speaking & lecturing to train the next generation of international business professionals; professional training to develop corporate teams’ skills; and strategic export consulting (or sourcing, M&A, HR) to support SMIs and mid-sized companies in their international growth — while also keeping one foot on the ground, learning from the field, and feeding that experience back into a living, reality-based pedagogy.

A common DNA runs through all three activities: 25 years of hands-on experience in B2B export business development within three leading international industrial groups; innovative teaching methods — serious games, intercultural simulations, immersive role-plays; and a proven international network built across five continents, to make international business not only accessible, but genuinely effective.