Throughout an entire week, the students worked on producing a full export audit, a country recommendation, and the marketing mix for that country. The week concluded with ready-to-use strategic and operational recommendations.
On the agenda:
- Day 1: Big Five psychometric test to establish profiles and team roles. Speed-dating session to form the teams, presentation of the brief by Alexandre Brachet, Managing Director of Réjence. Research and planning for the week.
- Day 2: Internal and external diagnosis, market and regulatory study
- Day 3: independent work
- Day 4: digital marketing, positioning, export mix, recommendations
- Day 5: preparation of the oral presentation - coaching - pitch before the Managing Director of Réjence - deliberations - prize-giving ceremony - photo session with Elsa Tosolini, ESG Lyon’s event communications officer.
Resources: summary of the work carried out on Réjence in the Fundamentals of International Trade course - blended learning export audit - presentation tools for “pitching” and “prompting”. Learning objectives.
- To understand, in a playful way, team-based “competition” around a project
- To apply the programme’s theoretical knowledge through practice
- To discover their skills from the very first year of the Bachelor’s degree
"I met engaged young students and attended highly relevant presentations. They showed remarkable commitment — so thank you and congratulations to them. Keep it up!"
"Hats off to our first-year students. The teams delivered professionally polished work at a B2 to B3 level. The magic happened thanks to this export project on a real, concrete case — Réjence — with the strong personal involvement of its CEO. The students' commitment was remarkable, and the group dynamics were genuinely interesting."
Jean-Philippe JOURDAN, designer and coach of the Power Game
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